About Mothers of Invention

Mothers of Invention is a marketing shop with an unrelenting focus on outcomes, craftsmanship, and basically doing the right thing. No games or hidden agendas – just an all-out effort to raise marketing results to unheard-of levels.

A specialist in optimized marketing techniques, the agency is known for uniting unconventional creative concepts with sophisticated response marketing techniques. We’ve even got our own term for it: Optimarketing™.

Our track record speaks for itself. To date, Mothers of Invention has developed dozens of record-breaking campaigns. We’ve helped the fastest-growing software company in America, as well as the business ranked #1 on the Inc. 500 list.

The shop has a gift for doing something rare: conceiving and implementing unconventional campaigns for clients unaccustomed to them. While at the same time employing textbook direct marketing techniques. 

Renowned specialist in both online and offline media, Mothers of Invention is a pioneer in lead generation, email advertising, and social media. Today it’s also adding a unique twist to marketing automation, Web video, and other multimedia content.

Clients have included AMD, American Management Association, Analog Devices, BJ’s Wholesale Clubs, Bright Horizons, Citigroup, Cognos, Fidelity Investments, Gartner, Harris Connect, Harvard, HomePortfolio, Iron Mountain, Martha Stewart Living Omnimedia, Massachusetts Medical Society, MIT, Monster, Progress Software, RSA Security, Thomson, Trump Entrepreneur Initiative, Webby Awards, Ziff-Davis – plus more than 100 others.