Founder

Robert Rosenthal is president of the Mothers of Invention marketing agency, author of the Freaking Marketing blog, and creator of the What I Saw at the Direct Marketing Revolution social networking group, with almost 2,000 members, the largest direct marketing group on Facebook.

Prior to launching Mothers of Invention, Robert worked at agencies in Boston and New York, including BBDO Direct. Robert and his team have created marketing programs for Analog Devices, BJ’s Wholesale Club, Citigroup, Cognos, Fidelity Investments, Forrester, Gartner, Harvard, Iron Mountain, MIT, Monster, Progress Software, RSA Security, Stratus, Thomson, Trump Entrepreneur Initiative, and more than 100 other clients.

Robert’s campaigns have been featured in Advertising Age, Adweek, BtoB, ClickZ, Direct, DM News, Marketing Sherpa, Target Marketing, The New York Times, among others. A popular speaker, Robert has addressed the American Marketing Association, the Direct Marketing Association, the New England Direct Marketing Association, and other professional and student audiences. He’s also provided marketing commentary for ABC and PBS.