Since the beginning of commerce, word-of-mouth has ruled as the most efficient generator of new business. Nothing matches its credibility. In fact, it's quite common for word-of-mouth to result in a product or service purchase without a comparison of competing options.

Today, buzz marketing looms large on the radar screens of major consumer packaged goods manufacturers and the like. But its potential is much larger.

Mothers of Buzz develops word-of-mouth marketing programs in categories that aren't appropriate for buzz marketing agencies with pre-existing rosters of evangelists. Candidates include business-to-business marketers and other companies in specialized niches.

Mothers of Buzz enables you to identify, recruit, and activate your ideal evangelists - the subset of customers willing to recommend your product or service to others. Our team arms these evangelists with the tools and incentives they need to properly spread the word.

For a complimentary consultation on buzz marketing, email us or phone Robert Rosenthal at 978-897-3800 x11. If you're interested in multiple Mothers of Invention services, click here.

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