One thing you'll find the best direct marketers generally have in common: They're downright obsessive about testing. But testing alone is never enough. In fact, ill-conceived tests are counterproductive and often extremely costly.

Now there's a resource to help you identify the most important tests to run, and execute them flawlessly. Mothers of Experimentation is a multi-disciplinary team of "best-of-breed" direct marketing experts that work in an integrated way to develop and implement customized test strategies.

Our experts span the direct marketing spectrum, but share a passion for transforming outcomes by running tests that are logical, affordable, and completely implementable.

We begin by evaluating where you are, where you've been, and where you want to be. Then we give specific test recommendations steeped in common sense. Expect to notice a refreshing absence of "consultant-speak" and a focus on what really matters most.

Whether it's positioning, creative, media, segmentation, offers, interactivity, format, production, feedback collection or follow-up, you'll quickly get answers needed to make better direct marketing moves.

For a complimentary consultation on direct marketing testing, email us or phone Robert Rosenthal at 978-897-3800 x11. If you're interested in multiple Mothers of Invention services, click here.

Remember, significant change generally requires significant change. So why not contact us now and start testing your way to greater-than-ever direct marketing campaign success.

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