Download The Art and Science of Postmodern Email Advertising.

We didn’t invent email advertising – we just helped transform it.

Back in the ‘90s, when many marketers saw it only as a tool for sending text memos, we began treating email as a full-blown advertising medium.

Mothers of Invention was among the first shops to combine unconventional creative concepts with sophisticated direct marketing techniques in the early days of commercial email marketing.

Today we’re still pushing the e-envelope with multimedia, viral, and precision targeting – and many of the hottest concepts you’ll see in direct marketing.

Get The Art and Science of Postmodern Email Advertising and discover:

• •  Why most forms of acquisition email are dead on arrival.
• •  How to finally make rented email lists work productively.
• •  Tips on nurturing leads in your database to raise ROI.
• •  The truth about deliverability of third-party email vs. direct mail.
• •  Email list selection criteria that will save you money and grief.
• •  Long copy or short copy email: An answer you can bank on.
• •  Lessons from the 20th century you should apply to 21st century email.
• •  How to get the boss to approve a test of postmodern email.

Mothers of Invention, Inc. 2 Clock Tower Place, Maynard, MA 01754 978-897-3800

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