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Join us for Sweet Emotion: Using Psychological     Concepts to Achieve Better-than-Ever Direct     Marketing Outcomes – Tuesday, April 28     2:00-2:45pm Eastern (11:00-11:45am Pacific)

Emotional concepts often resonate far more than feature/function stuff. Now, in only 45 minutes, discover how to introduce extraordinarily compelling creative ideas and raise your marketing ROI.

Why it pays for direct marketers to move concepts from average to awesome How to put relevant psychology to work for you Common mistakes made by even astute direct marketers when concepting How to marry emotional concepts to textbook direct marketing techniques What it really takes to run an integrated campaign that rocks prospects and customers across media Noteworthy psychological concepts that made a difference How to get approval for unconventional concepts, in organizations large and small

All managers interested in optimizing results from measurable marketing will benefit by attending this webinar. It’s relevant for B2B, B2C, and not-for-profit marketers.

Robert Rosenthal is founder of the Mothers of Invention direct marketing agency, author of the Freaking Marketing blog, and creator of the What I Saw at the Direct Marketing Revolution Facebook group. Robert’s shop has created record-breaking direct marketing campaigns for dozens of clients and won more than 50 awards.

Get ready to hit ’em where they live – and hit a new high. Register for Sweet Emotion: Using Psychological Concepts to Achieve Better-than-Ever Direct Marketing Outcomes.   To speak with Robert Rosenthal, phone 978-897-3800 x11 or email him at robert@themothersofinvention.com.

Mothers of Invention, Inc. 2 Clock Tower Place, Maynard, MA 01754

ABOUT MOTHERS OF INVENTION: Mothers of Invention is a direct marketing agency that unites unconventional creative concepts with sophisticated direct marketing techniques.