A Reputation Built on Deeds, not Words

Let's begin with a sports analogy. Imagine you're a baseball manager seeking a clean-up hitter - the person responsible for driving in runs. Would you go with someone who just talks a good game, or a player known for belting 'em into the stands year after year?

If it's the latter, consider the Mothers of Invention record of success. In a controlled test, we whupped an existing ad by over 700%. One client actually hired temporary staff to deal with all of the excellent leads our campaign generated. Over a four-year stretch, none of our direct mail lead generation campaigns ever pulled below a two-percent response rate. To date, we've developed dozens of record-breaking direct marketing campaigns.

Optimarketing®: The Mother of Direct Marketing Methodologies

Many moons ago, we decided to unite convention-defying creative concepts with sophisticated direct marketing techniques.

Turns out, it was easier said than done. Most creative pros known for growing innovative ideas had little or no interest in direct marketing. And most clients steeped in direct marketing principles lacked the desire to innovate creatively.

But over time, we found some trailblazers. Then we began testing our hybrid. After much trial and error, we noticed we were usually beating our clients' existing approaches (often by a fat margin) - and defeating our earlier stuff.

Years later, we're still spreading the Optimarketing gospel and seeing one significant difference: In the noisiest marketing environment ever, more people than ever are listening.

Standing Up for Quality

It's no secret that many marketing groups aren't running like finely-tuned engines of innovation. Many agencies view the status quo as an excuse to perpetuate it. We don't.

We start by changing the discourse. Instead of simply telling you what you want to hear, we tell you what you need to hear. If we think you're about to walk off a cliff, we promptly let you know. That means having some tough conversations. But our clients prefer to be thrilled after results are in, rather than smile throughout today's meeting.

From the start, we organize everything around direct marketing elements that contribute to outcomes. Unnecessary meetings, policies, processes - we avoid them like bird flu. But we're huge believers in productive collaboration. In fact, clients consider our collaborative process a key part of our Unique Selling Proposition.

You know how some agencies always try to understand what you're expecting to see - then always give it to you? At Mothers of Invention, we start by listening. After that, we only come in with ideas we're prepared to stand behind.

All Out, All the Time

Basketball players call it "leaving it all on the floor." That's us. It's all about pushing beyond business as usual and into the "holy s--t!" realm. That goes for every single direct marketing campaign element.

Think you're picky? We don't stop enhancing our work until it's beyond our grasp. Clients are often pleased to see enhancements to copy and art at the 11th hour.

We still open those results spreadsheets with rookie-like enthusiasm. And we're as excited as ever about where we're headed.

Optimarketing is a registered trademark of Mothers of Invention, Inc.

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Mothers Factoid:

Over the past 17 years,
our team has averaged
under one loss per year
in head-to-head tests
against our work.

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